Key Performance Indicators

| Metric | Target | Current | Status | |--------|--------|---------|--------| | Weekly active users | 50 | 34 | On track | | Launches completed | 20 | 8 | Behind | | Checklist completion rate | 70% | 82% | Ahead | | NPS score | 40+ | 47 | On track | | MRR | $1,000 | $0 (free beta) | Pre-revenue |

North Star Metric

Launches completed per week — this is the core action that delivers value.