Interview Findings

Sample: 12 founders, 8 product managers (Feb 2026)

Key Insights

1. Launch anxiety is universal — 90% described launch day as "terrifying"
2. Checklists don't scale — everyone has one, nobody trusts theirs
3. Post-launch silence — most teams have no structured way to measure launch success
4. Willingness to pay — 10/20 would pay $50-200/mo for a guided launch tool