Jobs To Be Done

| Job | Context | Desired Outcome | |-----|---------|-----------------| | Launch my product confidently | First-time founder with no playbook | Feel prepared, nothing forgotten | | Coordinate launch across teams | PM managing eng, design, marketing | Single source of truth, no surprises | | Measure launch impact | Post-launch day 1-30 | Know if the launch worked within a week | | Iterate on launch strategy | Repeat launcher (v2, v3) | Learn from past launches, improve each time |